{"id":18185,"date":"2026-02-06T18:25:59","date_gmt":"2026-02-06T17:25:59","guid":{"rendered":"https:\/\/www.veronafiere.it\/?p=18185"},"modified":"2026-02-06T18:25:59","modified_gmt":"2026-02-06T17:25:59","slug":"at-fieragricola-sustainability-takes-the-field","status":"publish","type":"post","link":"https:\/\/www.veronafiere.it\/en\/news\/at-fieragricola-sustainability-takes-the-field\/","title":{"rendered":"At Fieragricola, sustainability takes the field"},"content":{"rendered":"

In the heart of Fieragricola<\/strong> comes ‘Green Hub’<\/strong>, an area that illustrates the evolution of the Veronafiere exhibition center<\/strong> and the entire agricultural sector toward a reduced-impact model.<\/p>\n

The journey unfolds through three Veronafiere-branded totems, allowing visitors to discover the results of the venue’s energy redevelopment carried out in recent years. Thanks to the new photovoltaic system<\/strong> of over 1 MW, the fair annually produces more than 1,200,000 kWh of clean energy, 66% of which is consumed directly on-site. This operation avoids the emission of 268 tons of CO2 per year, an impact equivalent to that of a forest of 10,000 trees. The venue’s efficiency is further guaranteed by a 92% LED lighting system<\/strong>, which has generated a significant reduction in consumption over the last decade, while 84% of the waste produced is now sent for recycling<\/strong>.<\/p>\n

The project continues with 7 Fieragricola-branded totems where the winning projects of the c<\/strong>, organized in collaboration with L’Informatore Agrario<\/strong>, are displayed. These are technological excellences put at the service of the planet, such as smart monitoring with advanced sensors to detect water and thermal stress in plants, bio-mechanics based on biodegradable lubricants for high-performance agricultural machinery, and Livestock 4.0, which uses artificial intelligence software for the control and reduction of climate-altering gases in stables.<\/p>\n