{"id":18770,"date":"2026-05-15T16:37:39","date_gmt":"2026-05-15T14:37:39","guid":{"rendered":"https:\/\/www.veronafiere.it\/?p=18770"},"modified":"2026-05-15T16:39:02","modified_gmt":"2026-05-15T14:39:02","slug":"18770","status":"publish","type":"post","link":"https:\/\/www.veronafiere.it\/en\/news\/18770\/","title":{"rendered":"Vinitaly also in the Far East with Wine to Asia"},"content":{"rendered":"

With 400 exhibitors from over 20 countries and a delegation of 50 Italian companies, the fourth edition of Wine To Asia<\/strong> returns to Shenzhen from May 14 to 16, organized by Veronafiere Asia Ltd<\/strong>. Hosted at the Futian Center, the event targets the region’s emerging markets: in addition to China, it focuses on Singapore, Thailand, South Korea, Vietnam, Indonesia, Taiwan, Hong Kong, and Macau, all considered strategic for the international development of the wine & spirits sector.<\/p>\n

Approximately 15,000 professional operators are expected at the fair thanks to a targeted incoming campaign aimed at buyers, HoReCa operators, and major Asian importers such as Zefiro, KC, All in Wine, GVS, Globally, and Green Magnolia. According to analysis by the Uiv-Vinitaly Observatory, Asian buyers are expected to resume purchasing with a projected 0.5% annual increase in wine orders between now and 2029.<\/p>\n

Veronafiere President Federico Bricolo<\/strong> stated that \u00abWine To Asia is part of the international program developed by Veronafiere under the Vinitaly brand, which is also present in Brazil with Wine South America and in October in New York with Vinitaly.USA to strengthen the positioning of Italian companies in foreign markets, create new commercial opportunities, and consolidate relations with qualified operators who are selected and subsequently invited to Vinitaly in Verona\u00bb.<\/p>\n

Thanks to the collaboration with ITA-Italian Trade Agency, the Italy Pavilion is also present at the Futian Center, hosting a delegation of 50 Italian companies from Piedmont, Veneto, Tuscany, and Puglia. Wine To Asia presents a format that embraces wine, spirits, NoLo, and mixology, complementing business activities with a rich program of events and international guests. This year sees the debut of the Raw Wine area, featuring over 60 producers from 15 countries and the participation of Isabelle Legeron MW, the first French woman to earn the Master of Wine title and founder of the international community dedicated to low-intervention natural, biodynamic, and organic wines.<\/p>\n

The program is completed by over 20 events, including masterclasses and guided experiences led by Masters of Wine Wei Xing and Pedro Ballesteros, alongside communicators JC Viens and Filippo Bartolotta. In Shenzhen, there is also a focus on extra virgin olive oil with SOL Expo Asia. The extra virgin olive oil supply chain event (scheduled at Veronafiere from February 28 to March 2, 2027) returns to Wine To Asia with a dedicated area and a schedule of non-stop tastings of 16 oils that won Sol d\u2019Oro 2026, led by Marino Giorgetti and Na Xie, respectively president and member of the competition’s international jury.<\/p>\n