Fieragricola: “Full Innovation” takes center stage in Verona

“Full Innovation” is the claim guiding the 117th edition of Fieragricola, the leading international exhibition for the agricultural world, which is increasingly focused on technology and innovation. From February 4th to 7th, the Verona exhibition center comes to life across 11 halls covering over 52,000 square meters, featuring 816 companies—including all the sector’s top brands—and buyers arriving from every continent.

The exhibition offers a comprehensive showcase for the entire primary supply chain: agricultural machinery, livestock farming, and specialized crops (from vineyards and orchards to olive groves), as well as services and multifunctional agricultural business models. Completing the lineup is Fieragricola Tech, a specialized salon dedicated to precision farming, digitalization, robotics, smart irrigation, renewable energy in agriculture, and biosolutions.

A Three-Pillar Event Format

The event is built upon three fundamental pillars:

• Transversality: Bringing all major agricultural sectors together in a single event.

• Innovation: The engine for improving productivity, sustainability, and competitiveness.

• Training: A key element in guiding the sector through the digital and ecological transition.

Over the four-day event, agricultural entrepreneurs, livestock breeders, agronomists, veterinarians, nutritionists, contractors, energy managers, foresters, and dealers can engage with industry excellence and participate in 136 conferences, workshops, and in-depth sessions.

“Fieragricola constitutes a true ecosystem for innovation,” explains the President of Veronafiere, Federico Bricolo. “‘Full Innovation’ is not just a slogan, but an approach where technology, expertise, and new models enter the fields and the barns to boost the efficiency and competitiveness of an agricultural sector facing new challenges, chief among them climate change.”

International Reach and the Livestock Sector

Confirming its international vocation, Fieragricola welcomes accredited foreign trade delegations from 28 countries, with operators selected in collaboration with the ITA (Italian Trade Agency) to facilitate business matching between global demand and “Made in Italy” solutions.

On the livestock front, February 6th will mark the debut of the “General States of Livestock Farming,” organized by Veronafiere in collaboration with Assalzoo. This sector generated a turnover of nearly €9.9 billion in 2024 and continues to explore new frontiers in livestock nutrition thanks to annual R&D investments of approximately €150 million.