“Made in Italy” “takes up residence” at the exhibition centre with the Veronafiere – Mimit agreement
A new hub in the heart of the exhibition district to connect businesses, innovation, and markets. The ‘Casa del Made in Italy’ (House of Made in Italy) is born at Veronafiere, the result of collaboration with the Ministry of Enterprises and Made in Italy (MIMIT). The three-year protocol, signed today in Verona by Minister Adolfo Urso and Veronafiere President Federico Bricolo, strengthens the exhibition company’s role as a platform for the development and internationalisation of the Italian production system.
The agreement represents a further step in cooperation between institutions and the exhibition world, with the aim of increasing companies’ competitiveness and favouring their growth and presence in foreign markets. The Casa del Made in Italy will be a permanent space, provided by Veronafiere, dedicated to information and guidance on the policies and support tools of the Ministry and other public bodies.
Businesses will be able to access support services regarding grants, incentives, and development programmes, as well as participate in workshops, promotional initiatives, and meetings during the main events scheduled at Veronafiere such as Vinitaly, Marmomac, Fieragricola, Fieracavalli, SaMoTer, Progetto Fuoco, and LetExpo.
«With the signing of this protocol, we strengthen our presence alongside businesses with a Casa del Made in Italy at Veronafiere, continuing the project of enhancing the link between Made in Italy and the national exhibition system – explains the Minister of Enterprises and Made in Italy, Adolfo Urso –. With these new Mimit hubs, we want to offer companies concrete tools for promotion and support, to enhance their potential and compete successfully in the world. Trade fairs – adds the Minister – have always been a fundamental engine for the country’s industrial and commercial development. With the Houses of Made in Italy, we want to be even closer to businesses, offering assistance, tools, and a listening ear to gather their needs and strengthen the entire Made in Italy ecosystem».
«Today we confirm the role of the Verona Exhibition Centre as a strategic platform serving the national production system – declares Federico Bricolo, President of Veronafiere –. The Casa del Made in Italy will be a space for listening to and supporting companies, but also a laboratory of ideas from which common projects can be born to promote our excellence supply chains. This new collaboration with Mimit, together with those already active with other ministries and with ITA – Italian Trade Agency, represents a virtuous model of public-private synergy, in which institutions, associations, and sector operators act as enablers of growth and internationalisation, with the common goal of generating concrete value for businesses and strengthening the competitive positioning of Made in Italy in the world».
The agreement, which falls within the framework of Law 206/2023 on the promotion of Made in Italy and the protocol signed between Mimit and Aefi (Association of Italian Exhibition and Trade Fairs), also provides for the Ministry’s involvement in conference and seminar events promoted by Veronafiere.
Also present at the signing at the exhibition centre today were Maurizio Danese, President of Aefi, Barbara Ferro, CEO of Veronafiere, Adolfo Rebughini, General Manager of Veronafiere, Veronafiere Board members Désirée Zucchi and Silvia Nicolis, Amerigo Splendori, General Manager of Mimit, Benedetto Mineo, Head of Department at Mimit, Gaetano Losa, Deputy Prefect of Verona, Senator Matteo Gelmetti, Deputy Maddalena Morgante and MEP Daniele Polato.
