Veronafiere sets sail in July on board the Amerigo Vespucci
One is the Italian sailing ship renowned by all navies as “the most beautiful ship in the world”, the other is the international reference event for Italian wine. Amerigo Vespucci and Vinitaly will set sail together to promote the excellence of Italian wines for a world tour stopping off in the main cities of all continents.
The announcement was made by Guido Crosetto, Minister of Defence, during his visit to the 55th edition of Vinitaly at Veronafiere (2-5 April).
“Companies have asked us to help take the image of Italy abroad,” said Minister Crosetto, “and now the Government will even achieve this through the Ministry of Defence. As of 1 July and for two years, Amerigo Vespucci will be engaged in a training campaign sailing around the world, with stops in every continent where we the best of Made in Italy will be presented. Veronafiere will join this project and accompany us on the Navy’s most famous training ship, while helping to promote Italian excellence abroad.”
Vinitaly this year hosted more than 4,000 wine companies in Verona, representing a value chain in Italy posts turnover of more than 31 billion euros. Wine is the first active item in Italy’s balance of trade and in 2022 totalled almost 8 billion euros in exports.
“This is a great honour for Vinitaly,” said the President of Veronafiere, Federico Bricolo, “to go on board the Vespucci and contribute with own trade fair brand to promote wine as a genuine flagship product of Italy. This new initiative strengthens our development plan targeting a permanent promotional platform coordinated with all institutional partners and capable of attracting not only market investments in Italian products but also boosting incoming visitors to Italy and its territories.”