Veronafiere welcomes the organic world as of 2020 with B/Open

VeronaFiere announces the launch of B/Open, a new b2b event focusing on the organic food and natural self-care sector scheduled 1-3 April 2020. ‘B’ stands for business, while ‘Open’ emphasises the international aperture to a sector enjoying global growth, posting turnover of 92 billion euros.

“This is an innovative format inspired by Veronafiere’s expertise in the world of wine&food that will bring together production, market and research professionals,” said Flavio Innocenzi, Veronafiere’s Sales Director.

The B/Open offering focuses on certified organic foods and natural products for health, body care and personal well-being, as well as raw materials, sustainable packaging and training.

The presentation of the event – hosted in the head offices of Unicredit in Milan – saw the main players in the distribution of organic products in Italy discuss the future of a growing segment embracing e-commerce, training, catering and price cutting. Representatives of Coop Italia, TerraeSole, EcorNaturaSì, Unes, Il Viaggiator Goloso, La Finestra sul Cielo and Carrefour took part in the debate.

Flavio Innocenzi, Veronafiere’s Sales Director