Veronafiere welcomes the organic world as of 2020 with B/Open

VeronaFiere announces the launch of B/Open, a new b2b event focusing on the organic food and natural self-care sector scheduled 1-3 April 2020. ‘B’ stands for business, while ‘Open’ emphasises the international aperture to a sector enjoying global growth, posting turnover of 92 billion euros.

“This is an innovative format inspired by Veronafiere’s expertise in the world of wine&food that will bring together production, market and research professionals,” said Flavio Innocenzi, Veronafiere’s Sales Director.

The B/Open offering focuses on certified organic foods and natural products for health, body care and personal well-being, as well as raw materials, sustainable packaging and training.

The presentation of the event – hosted in the head offices of Unicredit in Milan – saw the main players in the distribution of organic products in Italy discuss the future of a growing segment embracing e-commerce, training, catering and price cutting. Representatives of Coop Italia, TerraeSole, EcorNaturaSì, Unes, Il Viaggiator Goloso, La Finestra sul Cielo and Carrefour took part in the debate.

Flavio Innocenzi, direttore commerciale Veronafiere

Flavio Innocenzi, Veronafiere’s Sales Director