Italian wine aboard the Amerigo Vespucci in New York: Veronafiere launches the third edition of Vinitaly.USA

Vinitaly’s communication and incoming campaign dedicated to the U.S. market has landed in New York City, featuring a program that includes the official announcement of the upcoming edition of Vinitaly.USA. As part of the World Tour of the navy training ship Amerigo Vespucci—and right during the official celebrations for the 250th anniversary of United States Independence—Veronafiere’s flagship brand for promoting Italian wine globally celebrated the iconic symbol of “Made in Italy” yesterday aboard the historic tall ship, which is currently docked in the Port of New York as part of its 2026 North America Campaign. The Vespucci tour is promoted by the Ministry of Defense and the Italian Navy, and produced by Difesa Servizi S.p.A. in synergy with the Ministries of Foreign Affairs and International Cooperation, Culture, Sport and Youth, and Disabilities, with the support of the ITA-Italian Trade Agency. Among the strategic goals of Veronafiere’s initiative aboard the training ship was presenting the third edition of Vinitaly.USA (scheduled for October 26 and 27 at Pier 36 in New York) to a select audience of around 40 top buyers from North American macro-regions.

To date, the event already boasts 250 confirmed exhibitors, representing premier regions and designations of excellence, and is heading toward a sell-out of its 11,000 square meters of available exhibition space. Protection Consortia that have already confirmed their presence include Asti Docg, Brunello di Montalcino, Doc Sicilia, Prosecco Doc, and Vini dell’Elba, alongside the Italia del Vino consortium. On the institutional front, regional collectives from Friuli-Venezia Giulia, Lazio, and Sardinia are confirmed, while other major participations are currently being finalized, in addition to a delegation of 95 companies organized directly by the ITA-Italian Trade Agency. “We are working hard both in Italy and the United States, where we are rolling out a comprehensive, major incoming campaign. Starting with Vinitaly.USA, it aims to engage operators ahead of the 59th edition of Vinitaly in 2027. The American Northeast is particularly strategic, accounting for 19% of total Italian wine consumption by volume and 22% by value. In this complex phase, we are standing side-by-side with institutions to strengthen economic diplomacy, and with businesses, for whom the U.S. market remains essential. This is why we are intensifying our relationship-building efforts to expand our network of contacts and business opportunities,” explained Federico Bricolo, President of Veronafiere, who then continued by highlighting that the upcoming American edition of Vinitaly will offer profiled buyers two high-level days featuring a rich agenda of masterclasses, tastings, initiatives dedicated to Vinitaly Tourism (with a focus on wine tourism incoming), the wine2wine event for in-depth insights into market dynamics, and SolExpo, Veronafiere’s format dedicated to quality extra virgin olive oil, all paired with fine Italian cuisine to provide trade professionals with a fully immersive “Made in Italy” experience.

Completing Veronafiere’s North American mission—which began a few days ago with the Vinitaly.USA Canada Preview—the trade fair brand will move to Miami, Florida, on July 7, where a presentation of Vinitaly.USA is scheduled at the Michelin-rated restaurant “Macchialina” for an additional 35 operators, including distributors and buyers, enhanced by the masterclass “Italy beyond usual suspects”, an event organized in collaboration with Coldiretti and led by Jacqueline Pirolo, co-owner and beverage director of the restaurant, as well as the 2025 Michelin Guide Florida Sommelier.