Minister Martina: prospects for EU Wine-Growing with commissioner Hogan at Vinitaly

“Vinitaly 2017 will be the capital for a review of prospects for the new Common Agricultural Policy – 60 years after the Treaty of Rome that founded the European Economic Community – thanks to attendance by European Commissioner Phil Hogan. We consequently especially invite Italian wine-making experience to play a major role in this review. We will present consolidated legislation in the wine sector at Vinitaly; we will encourage debate by presenting the first implementation package. This is a decisive challenge even as regards the digital wine register and must be followed up very closely over coming stages. This change of perspective must be a collective process.” So said the Minister of Agriculture, Maurizio Martina, today in Rome during the Press Conference presenting Vinitaly (Verona, 9-12 April 2017) – the most important international exhibition dedicated to wine and spirits.

Edition number 51 continues along the path of growth and development outlined in 2016 on the occasion of the fiftieth anniversary event thanks to the business plan implemented as part of the conversion of Veronafiere into a joint-stock equity company. Maurizio Danese, President of VeronaFiere, said: “The new plan envisages investments totalling 94 million euros by 2020 following careful analysis of dynamics in the international, European and Italian exhibition market. As regards the wine and food sector – and consequently Vinitaly, Sol&Agrifood and Enolitech and related systems – the project envisages targeted growth abroad and new services promoting internationalisation of companies in the sector with a special focus on the United States and China.”

Vinitaly is the leading wine trade fair in the world in terms of exhibition space and number of international operators and already this year will ensure even more internationality, business opportunities and digital innovation. “To achieve these goals,” said Giovanni Mantovani, CEO & Director General of Veronafiere, “we are even implementing improvements from a technological point of view. In fact, this edition of Vinitaly sees the launch of a pilot project for digital transformation that will involve several thousand international buyers to test 4.0 solutions.”