Veronafiere: launching the Wine To Asia platform in 2020

Verona 10rd April 2019 – “Wine To Asia” is Veronafiere’s new multi-channel platform set in motion through a newco in which Veronafiere SpA holds the majority of shares. The only partner is Shenzhen Taoshow Culture & Media, a company belonging to the Pacco Communication Group Ltd based in Shenzhen and also active in Beijing, Chengdu, Xi’an and Shanghai. The b2b event, scheduled for 2020 in Shenzhen, envisages attendance by 400 exhibitors in the start-up stage and will line up from the outset with an international scope and an all-Italian promotional style.

The city chosen as home for the new initiative is one of the most dynamic areas of China, a crossroads in the Guangdong-Hong Kong-Macao Greater Bay Area with more than 100 million inhabitants. Shenzhen has achieved the highest economic growth rate in China over the last twenty years and accounts for 30% of all wine importers. It is also considered to be the city of innovation and digital communication.

“The Far East is an area that has to be monitored constantly. Consequently, we have created a permanent initiative, as envisaged in our Business Plan, in the wake of more than 20 years of continuous activity,” said Maurizio Danese, President of Veronafiere.

“Vinitaly is the strong and widely acknowledged brand for Italian wine in China and we are now working to build an all-Italian style model for promotion in Asia,” highlighted Giovanni Mantovani, CEO of Veronafiere.

The presentation of the initiative on the closing day of the 53rd Vinitaly was attended by Maurizio Danese and Giovanni Mantovani, respectively President and CEO of Veronafiere, the undersecretary of the Ministry for Economic Development, Michele Geraci, the Mayor of Verona, Federico Sboarina, and Alan Hung, CEO of Shenzhen Pacco Cultural Communication Co. Ltd.