B/Open: organic becomes b2b at Veronafiere

Debut for B/Open – the b2b event supporting professionals in the organic food sector: the first edition of a project developed with conviction by Veronafiere to demonstrate how organic certification is now one of the key elements in the growth of food distribution.

Initially scheduled for Spring 2020, the pandemic meant that the show made its debut in digital format last autumn and is now on the Veronafiere exhibition calendar as an attended event.

Two days (9-10 November) of intense business and in-depth analysis when sector protagonists, in addition to positioning themselves in the market, can address central issues such as financial and business instruments, sustainable supply chains, large-scale retail distribution, sustainable packaging and many other questions, including the latest Common Agricultural Policy (CAP) updates.

B/Open is a start-up event configured around the Confex model, with conferences, workshops and company visits combined with the exhibition as such.

This exclusively b2b initiative ensured attendance in Verona by delegations and foreign buyers selected in relation to potential growth on various markets, including: Germany, Denmark, Spain, the Balkan area, Turkey, the United States, Russia and Israel.

The validity of this initiative also takes the shape of recognition by the “It’s Organic” community promotion project which chose B/Open as the ideal event to enhance awareness of European organic farming and strengthen the “brand identity” connected to the logo that identifies foods certified in accordance with the strict organic standards defined by the European Union.

“The organic sector faces important challenges, such as strengthening growth in domestic consumption, which today involves more than 23 million households in Italy. The home market is worth more than 4.6 billion euros, while exports have grown to more than 3 billion euros,” said the President of Veronafiere, Maurizio Danese. “However, we must be aware that growth in organic farming has to be supported even further, with new solutions for improving supply chains, new formulas for approaching the market, new methods of communication and, last but not least, keeping supply and demand levers well balanced.”